SEO Press Release Submission

Submitting press releases for SEO purposes used to be a common strategy to gain backlinks and improve search engine rankings. However, the landscape of SEO has evolved, and the impact of press release submission on SEO has changed over time. Here’s what you should know about using press releases for SEO:

1. Backlinks and SEO: In the past, press releases were often used to gain backlinks from various news distribution websites. These backlinks were seen as a way to improve a website’s search engine rankings. However, search engines, particularly Google, have become more sophisticated in assessing the quality and relevance of backlinks.
2. Link Schemes: Google’s guidelines have evolved to discourage the manipulation of search rankings through link schemes, which include using press releases solely for the purpose of acquiring backlinks. If press release distribution is done purely for the purpose of obtaining links rather than providing newsworthy information, it can be considered a violation of Google’s guidelines.
3. Quality Content: Press releases should focus on newsworthy and valuable content that informs the public about significant events, announcements, or developments related to your business. Creating high-quality press releases that provide genuine value to readers is more likely to attract natural, authoritative backlinks.
4. Diversified Strategy: While press releases can still have some SEO benefits, they should be part of a diversified SEO strategy that includes other tactics like content marketing, guest posting, influencer outreach, and social media engagement.
5. Use Reputable Press Release Distribution Services: If you do decide to distribute press releases, choose reputable press release distribution services that follow ethical practices and have a track record of working with credible news outlets.
6. Avoid Over-Optimization: Just like with any other content, avoid over-optimizing your press releases with excessive keyword usage or unnatural language. Focus on creating content that reads well and provides value to readers.
7. Consider Niche and Industry Outlets: Instead of focusing solely on broad distribution, consider targeting niche or industry-specific news outlets that are more likely to pick up and share your press releases. This can lead to more relevant and valuable backlinks.
8. Monitor Results: Track the performance of your press releases, not just in terms of SEO but also in terms of visibility, reach, and engagement. Look for indications that your press releases are being picked up by reputable sources and generating meaningful interactions.

In summary, while press releases can still have some SEO value if used strategically and ethically, their primary purpose should be to share newsworthy information and engage with your target audience. The focus should be on providing valuable content that can naturally attract attention and backlinks from authoritative sources, rather than solely relying on press releases as a link-building strategy.